Denim Detailing: Our Denim Branding Guide.

From jeans buttons to leather patches, each denim branding element contributes to the brand story.  In this article, we explore the significance of jeans buttons, rivets, leather patches, overriders and labelling in creating a memorable brand experience from your denim garments.

Branded jeans buttons for denim clothing.

Jeans Buttons

Beyond functionality, jeans buttons are a statement of authenticity and quality.  An iconic symbol of denim craftsmanship, brands can customise their buttons to reflect their unique identity and values.  With designs typically engraved or embossed and a variety of metal finishes possible, jeans buttons are key in reinforcing brand recognition and leaving a lasting impression on customers.

Branded rivets for denim clothing.

Jeans Rivets

Jeans rivets are traditionally used in high-stress areas such as pockets and seams to reinforce the fabric and are a symbol of durability and workmanship.  Rivets can be customised to echo the design of jeans buttons transforming them into subtle yet powerful branding elements that contribute to overall aesthetic appeal.

Custom leather patches for denim apparel.

Leather Patches

Leather patches on denim garments provide a canvas for branding and storytelling.  Typically placed at the back waistband, they serve as a distinctive branding element that adds a touch of authenticity and sophistication.  You can choose from a variety of textures and colours in genuine and faux leathers to match your brand aesthetic, whether it is rustic and distressed or sleek and modern.

Over-riders for denim clothing.

Over-riders / Pocket Flashers

Over-riders or pocket flashers serve a dual purpose on denim garments, not only as a branding element but also providing essential size and fit information.  Typically produced in paper/card or fabric material, they can be designed to complement your brand aesthetic while also enhancing the customer experience by providing vital product details.

Custom swing tags and labels for denim branding.

Labelling

Labelling plays a crucial role in conveying essential product information and reinforcing brand identity. Whether through woven labels, printed care labels, or swing tags, brands can communicate care instructions, size details and brand story effectively.


Elements such as jeans buttons, rivets, leather patches, overriders, and labelling can help create a cohesive brand identity that resonates with customers.  Each detail contributes to the overall brand story, reinforcing the brand’s values, personality, and aesthetic.

For more information and inspiration on the products discussed above, visit our dedicated product pages.


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