Key components of outerwear branding such as badges, metalwares and trims, play an essential role in conveying a brand’s story, ensuring durability and enhancing aesthetic appeal. While these elements can serve functional purposes, they also help a brand stand out in a crowded marketplace.
Below we outline the various branded items you might want to consider, with each being custom made so they complement the style of the garment and create a cohesive brand identity.
Badges
Badges are a fundamental aspect of outerwear branding, providing a canvas for creativity and storytelling. Whether embroidered, woven, or printed, each technique imparts a unique texture and feel to the garment.
Embroidered Badges
Embroidered badges are known for their longevity and intricate detail that exude quality. Their raised texture of embroidery adds a tactile aspect making them stand out visually and physically.
Woven & Printed Badges
Woven and printed badges offer are a cost-effective option that allow for detailed designs with a smooth, flat finish.
Rubber Labels
Rubber badges offer a contemporary look and are highly durable, making them ideal for outer garments. Moulded into various shapes and designs, they can be eye-catching brand identifiers.
Metalwares
Metal components are not only functional but also significantly enhance the overall aesthetic and branding of outerwear, adding a touch of sophistication and durability.
Snap Fasteners
Snap fasteners ensure secure fastening while providing branding opportunities. Branded snaps can reinforce brand identity and add a layer of authenticity and uniqueness.
Decals
Metal decals are a high-impact branding option with a contemporary look. They are durable and long-lasting making them crucial for maintaining brand integrity.
Eyelets
Eyelets provide necessary ventilation and reinforce stress points on outerwear, ensuring durability and creating a premium feel.
Trims
While these items are may only seem like small details, they provide branding opportunities that can have a big impact, while also enhancing the functionality of a garment.
Zipper Pulls
Branded zipper pulls enhance both functionality and style. Ergonomically and visual appealing zipper pulls can be produced in a wide range of materials and help reinforce brand identity.
Sew-on Buttons
The use of sew-on buttons can affect the usability and aesthetic of a garment, making them an integral part of the branding process. Custom buttons with engraved logos add a touch of sophistication.
Cord Ends & Toggles
Cord ends and toggles, often used with drawcords and adjustable features, can be branded to add subtle yet effective branding elements. They ensure functionality while adding a refined finish to the garment.
Crafting a Cohesive Brand Identity
To successfully brand outerwear, integrating these elements harmoniously is crucial. These elements not only serve practical purposes but also act as powerful symbols of a brand’s identity and values.
Consistency is key, ensuring that all branded items align with the brand’s visual identity and messaging. Quality is equally important, involving the use of high-quality materials and manufacturing processes to reinforce the brand’s commitment to excellence.
We’d love to hear from you….
Get in touch via email at enquiries@ukpaccessories.com or complete our form below.