Our Guide to Branding Outerwear

Key components of outerwear branding such as badges, metalwares and trims, play an essential role in conveying a brand’s story, ensuring durability and enhancing aesthetic appeal. While these elements can serve functional purposes, they also help a brand stand out in a crowded marketplace.

Below we outline the various branded items you might want to consider, with each being custom made so they complement the style of the garment and create a cohesive brand identity.


Badges

Badges are a fundamental aspect of outerwear branding, providing a canvas for creativity and storytelling. Whether embroidered, woven, or printed, each technique imparts a unique texture and feel to the garment.

Embroidered clothing badges for clothing.

Embroidered Badges

Embroidered badges are known for their longevity and intricate detail that exude quality.  Their raised texture of embroidery adds a tactile aspect making them stand out visually and physically.

Woven and printed badges for apparel branding.

Woven & Printed Badges

Woven and printed badges offer are a cost-effective option that allow for detailed designs with a smooth, flat finish.    

Rubber labels for branding apparel.

Rubber Labels

Rubber badges offer a contemporary look and are highly durable, making them ideal for outer garments.  Moulded into various shapes and designs, they can be eye-catching brand identifiers.


Metalwares

Metal components are not only functional but also significantly enhance the overall aesthetic and branding of outerwear, adding a touch of sophistication and durability.

Snap Fasteners

Snap fasteners ensure secure fastening while providing branding opportunities.  Branded snaps can reinforce brand identity and add a layer of authenticity and uniqueness.

Metal decals and badges for outerwear apparel branding.

Decals

Metal decals are a high-impact branding option with a contemporary look.  They are durable and long-lasting making them crucial for maintaining brand integrity.

Metal eyelets for branding outerwear garments.

Eyelets

Eyelets provide necessary ventilation and reinforce stress points on outerwear, ensuring durability and creating a premium feel.


Trims

While these items are may only seem like small details, they provide branding opportunities that can have a big impact, while also enhancing the functionality of a garment.

Custom zipper pulls for branding outerwear garments.

Zipper Pulls

Branded zipper pulls enhance both functionality and style.  Ergonomically and visual appealing zipper pulls can be produced in a wide range of materials and help reinforce brand identity.

Sew-on buttons for branding outerwear garments.

Sew-on Buttons

The use of sew-on buttons can affect the usability and aesthetic of a garment, making them an integral part of the branding process.  Custom buttons with engraved logos add a touch of sophistication.

Custom cord ends for branding outerwear garments.

Cord Ends & Toggles

Cord ends and toggles, often used with drawcords and adjustable features, can be branded to add subtle yet effective branding elements. They ensure functionality while adding a refined finish to the garment.


Crafting a Cohesive Brand Identity

To successfully brand outerwear, integrating these elements harmoniously is crucial.  These elements not only serve practical purposes but also act as powerful symbols of a brand’s identity and values.

Consistency is key, ensuring that all branded items align with the brand’s visual identity and messaging. Quality is equally important, involving the use of high-quality materials and manufacturing processes to reinforce the brand’s commitment to excellence.


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